Scent of a King
August 8, 2008 | by B. Jones | Filed under business/endorsements, celebrity, fragrance
In 1999, Nasir “Nas” Jones came into his roots of royalty by releasing I Am … The Autobiography album; then in 2007, Will Smith’s ‘Alpha Male’ character in I Am Legend left both moviegoers and critics in a state of confusion (good and bad alike). Now, Mr. Sean “Diddy” Combs is trying the ‘I Am’ title on for size, or should I say scent by coining his latest men’s fragrance, I Am King with an exclusive Macy’s launching set for December.
This 2007 FiFi Award winner (Oh, for those of you living under a rock, the FiFi Awards are considered to be the Oscar awards of the fragrance world) is said to bring in $100 million globally during its first-year over-the-counters. Diddy’s I Am King fragrance was developed by Combs and the Estee Lauder Cos.’ Karyn Khoury and Trudi Loren of the International Flavors & Fragrances with the essence of cranberry, tangerine zest, juicy orange, key lime pie, crème de cassis, premium Champagne, cedarwood, white moss, sandalwood and a proprietary Imperial French berry note, with clean powdery undertones.
According to Diddy, I Am King is a statement about all men. “We are all descendants of royalty and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings,” says Diddy during a recent interview with WWD.com.
Comments