Rihanna is the New Face of Gucci’s Unicef Campaign

July 14, 2008 | by The MavencloseAuthor: The Maven Name: The Maven Report
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Rihanna’s doing her part to give back to the world by being the new face of Gucci’s UNICEF campaign. The campaign will see special limited edition products sold to benefit the global children’s charity.

The 20-year-old Barbados native will appear in ads for the ‘Tattoo Heart’ campaign, after Frida Giannini saw her at a UNICEF fundraiser earlier this year, and sought her out to be a part of the drive to raise funds for children’s rights.

A special limited edition selection of Gucci products will be sold to support the charity, with 25 per cent of sales being donated.