Cartier Love Charity Bracelet Launch

June 19, 2008 | by The MavencloseAuthor: The Maven Name: The Maven Report
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Several celebrity ambassadors attended the Cartier Charity Love Bracelet launch party took place in L.A. It’s the third year for the Love Charity bracelet campaign which has raise $2.24 million over the past two years for sixteen global charities.

Cartier recently launched the new 2008 “Love” jewelry collection with an elaborate campaign entitled “How Far Would You Go For Love?” including a sleek new website and specially commissioned short films and original songs on the theme of love.

More importantly, the “Love” collection includes the “Love Charity” bracelet, a set of intertwined 18 carat white and pink gold rings on a silk cord. A portion of each sale of the “Love Charity” bracelet will be donated to Action Against Hunger, an international, non-governmental, non-religious, non-profit organization that tackles hunger in 43 countries worldwide and seeks to alleviate malnutrition amongst children.

It’s a modest gesture from those who have much to be thankful for on behalf of those who have nothing. To learn more about Cartier’s charitable initiative, please visit the Love website and click on “Love Charity”.

Love Website