Jay-Z Recession Proofs Ace Of Spade

April 16, 2009 | by The MavencloseAuthor: The Maven Name: The Maven Report
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Armand de Brinac, maker of the gold bottles of Ace of Spade champagne is proving that with a little help from Jay-Z, they’re close to recession proof. He premiered the signature gold bottle with the Ace of Spades logo in his video to his single “Show Me What You Got” in 2006.

Jay-Z endorsed Cristal until 2006 when the managing director fo Louis Roere Cristal, Frederic Rouzaud, was quoted in The Economist calling the constant name dropping of the Cristal brand in hip-hop songs “unwelcome attention.” Finding the remark racist, Jay-Z sparked a Cristal boycott and switched his allegiance to the new brand Armand de Brignac, part of Cattier Champagne.

The brand, which has immediately become one of the new symbols of the finer things and life and it shows up where ever celebrities are found, has a demand so high that the winery could sell their 60,000-bottle production run several times over. The brand will reach its maximum production of 82,000 within three years. The Armand de Brignac Cuvees are priced from $300 per bottle and come in three varieties, Champagne Rose, Champagne Blanc de Blanc, and the Brut Gold.